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 智能手表（SmartWatche）全球出货量2013年逾120万部 |
市场研究公司ABI Research近日发表的《Market Opportunities for Smart Watches》预计，2013年全球智能手表出货量将超过120万部。
ABI分析师Joshua Flood表示，“智能手表拥有巨大的市场潜力，这些潜力来源于多种因素，其中包括全球智能手机的普及、低成本微机电系统（MEMS）传感器的采用、蓝牙4.0等低功耗连接技术的出现，以及应用生态系统的繁荣等。”
智能手表（Smart Watche）出现至今已有十年之久，但这个极具潜力的穿戴式计算产品（wearable computing device）一直未能成为市场主流，其中原因有很多，比如外观丑陋、体积庞大、功能很弱或者续航时间不够等。然而，在过去的九个月时间里，市场上出现了多款新型智能手表，可能会改变以往消费者对智能手表的负面印象。
作为一种穿戴式计算产品，ABI Research将智能手表划分为四个类别：通知型（notification）、语音控制智能型（voice operational）、混合智能型（hybrid）和完全独立型（completely independent）。通知型手表的典型代表是MetaWatch和Cookoo智能手表，能够提供来电提醒、短信和其他信息提醒等功能。语音控制手表则允许用户通过语音发送指令，实现打电话等功能，典型代表是Martian智能手表。
拥有自己的操作系统的完全独立型智能手表，已经超越了智能手机配件这个概念。要让消费者单独购买，独立型智能手表须拥有更加强大的功能，如可以与音箱等其他消费电子设备连接。一个典型的例子是意大利智能手表厂商I’m Watch。其他类似产品包括预期中的Apple iWatch、三星Galaxy Altius，以及微软为Windows智能手机和平板开发的触摸智能手表。
尽管目前已经具备相关的技术，拥有类似于手机或智能手机功能的智能手表目前尚无商业可行化。（Lisa WU, 环球电子导报）
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More Than One Million Smart Watches will be Shipped in 2013
London, United Kingdom - 16 Apr 2013
Smart Watches have been around for the last decade. The wearable computing device has failed to take off for one reason or another: they looked ugly, were too bulky, had weak functionality, or the battery life was not good enough. However, over the last nine months a number of new smart watches have emerged that could change consumers’ perceptions. Market intelligence firm ABI Research projects more than 1.2 million smart watches will be shipped in 2013.
“The strong potential emergence of smart watches can be attributed to several reasons,” says senior analyst Joshua Flood. “Contributing factors include the high penetration of smartphones in many world markets, the wide availability and low cost of MEMS sensors, energy efficient connectivity technologies such as Bluetooth 4.0, and a flourishing app ecosystem.”
The wearable computing device can be split into four categories: notification types, voice operational smart watches, hybrid smart watches, and completely independent smart watches. Notification type devices are the MetaWatch and Cookoo smart watches, for example, offering alerts for incoming calls, messages and other notifications. Voice operational smart watches enable users to conduct calls and speak some commands via the device such as Martian’s smart watch.
Standalone smart watches with their own OS are moving beyond a smartphone accessory. With the potential to be purchased as a standalone product without the need for a smartphone, they offer high functionality and can connect to other consumer devices like audio speakers. A good example is the Italian smart watch maker, I’m Watch. Other good possible archetypes for this category could be Apple’s hotly anticipated iWatch, Samsung’s Galaxy Altius and Microsoft is also reportedly planning to release a new touch-enabled watch for its Windows-based smartphones and tablets. “Smart watches that replicate the functionality of a mobile handset or smartphone are not yet commercially feasible, though the technologies are certainly being prepared,” adds Flood.
ABI Research’s latest “Market Opportunities for Smart Watches” report analyzes and provides forecasts for the new wrist computing device. Regional device shipments and segmentation splits are also included in the report. It forms part of ABI Research’s Mobile Device Technologies Research Service.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500. |
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2013-4-22 13:13
